Online courses are constantly growing. Do you want to create online training content, teach what you love and still generate income? Find out how in this post! Have you ever taken an online course? If not, you may have at least considered this option. Talking about the advancement of technology and changing consumer habits is raining in the wet, but the fact is that a lot of people are making money teaching others from a distance. But just like the idea of making money from blogging , finding a source of income in courses (along with other benefits) can seem like a distant dream. What if I tell you it’s not like that? What if I do better, teach you how to create online training content, its first step planning? Looks good? So relax and read on, as that is exactly what you will see in this complete guide!. To watch forklift safety video click here.
What is the appeal of online courses anyway?
Before diving headfirst into preparing your course, let’s take a step back to gain a broader view of the digital education market. This requires answering an important question: Why are online courses so appealing after all? A few years ago it was very common to see few options and a lot of distrust, a scenario that has already completely reversed and today presents a huge range of courses. There are even whole platforms focused on creating and marketing these courses. Looking at this situation, we can conclude that such a change has been happening for at least 3 reasons:
New career possibilities
The first reason for the huge increase in online courses in recent years is the number of new professions that have emerged in the market. Especially when it comes to digital professions, such as blogger or youtuber, no formal course is required (and there is not), so to speak. Therefore, the best option is to learn through online courses, which offer knowledge on various subjects in a professional and practical way.
Benefits for Teachers and Learners
For those who teach, there are many benefits to creating an online course. You can do this, for example, to make money or to generate authority for a brand as part of a larger content marketing strategy. Already the learner has access to quality content, with convenience and at a price usually lower than the values charged in conventional institutions.
Market focus shift
For a long time, more emphasis was placed on the professional title one acquired by completing a course than by his ability to implement what he studied on a daily basis. Fortunately this scenario has changed. The idea now is that a candidate’s practical experience and skills are worth more than just having a degree in hand. This makes more professionals, even those already graduating from higher education, seek to increase their skills through online courses.
What You Need to Know Before Creating Online Training Content
How do you create a quality online training content – and get a good number of sales – without knowing anything about the segment you’re entering?
Let’s avoid this trap very simply.
Remember a balance between the creativity needed to create something that catches your eye and the analytical vision that will drive the project to profit. Basically, there are 3 truths you need to keep in mind: There are several online course formats. That’s right, you can bet on various course formats. So if you have come this far thinking that an online course is not for you for lack of money to invest in videos, you can get excited. For those who are not able – or still afraid – to invest in the production of video content, it is possible to create a course in email. An alternative is to create a course that works as a series of posts, or with some interactive activities that is available on your site.
Competition is strong
The competition between online courses on just about any subject is very strong. But am I saying this to discourage or worry you? Quite the contrary, it is just so that you work even harder to create the best course possible and ensure that not even the best of competitors threaten the success your project seeks! Keeping the challenges alive in mind will help raise the bar and make every decision to deliver the best to your students.
There is no single formula
There are several ways to create a course and sell it successfully. This course introduces a number of actions you can take to make it more likely. But magic formula is something you will not find anywhere! So, don’t wait for work-ready solutions. Following this guide will take a lot of work. The point is that the benefits make the whole journey worthwhile. Now you are ready to start production of your online training content. And as you may already be anxious, I will not curl. Just follow the step below:
Planning is always a complicated mission. For one thing, many spend their lives making plans over plans that never get off the ground. Seeing this kind of behavior, other people adopt an attitude that you need to act more and plan less, that is, they end up acting without any planning. In both cases the result is failure. So keep in mind that your online training content planning needs to be well done but active. In other words, it should “push” your project forward rather than serve as a procrastination tool. Planning is perhaps the most important step in your project, so it has the most steps: 7 in total. Follow each one closely, and you will have a structure that will streamline and facilitate your work in the following phases of the project:
- Choose your theme
What are you going to teach? This is the first point that needs to be defined, before any other. And there are two reasons for this:
- You need to know the topic you are going to talk about well
- As you will see in the following steps, your theme will influence the rest of the planning. The tip here is simple: choose a theme that you master well, but that is also pleasurable for you. This makes all the difference in the quality of the material you will be able to produce and sell.
- Research the market
The market for online courses can be quite different in size, depending on the subject you choose to teach. Therefore, right after choosing your teaching topic, research the size of the market (what are the total number of people who look for courses on it), who dominates it and what slice it takes.
- Know the competition well
Once you have a general sense of the market, go deep into your main competitors. What is their approach to the topic at hand? What are your methods? What kind of material do they offer? How much do they charge? Discovering various aspects of your competitors will be of great help so you can find a differentiator and stand out in the public eye.
- Set course details
Some details about how the course itself works also need to be set without delay. Otherwise, they may disrupt other important decisions and delay project development.
Some of these details include:
- Duration: What will be the total duration of the course? Also, how long will each class have?
- format: will the course be video, email, interactive book or other?
- level of education: who is the course for? Newbies in the topic, amateurs or seasoned professionals?
As you can see, these are issues that will have a direct impact on your content production, timeline and structure, and need to be decided quickly according to your goals and available budget.
- Understand what structure is required
Now that you have some sort of course skeleton in mind, you can define what structure will be used to prepare it.
This structure involves factors such as:
- Physical structure: will it be necessary to rent equipment or space to produce the course? Will you have to hire professionals to assist in the technical part?
- Production time: How long will it take to prepare all the material you want to offer?
- collateral: what type of collateral will be available? Audio, links with extra content, time for questions and answers?
- Choose the platform
There are several platforms for creating and publishing online training content from which you will have to choose. If you decide to offer the course by email, you will need to choose email marketing software (if you don’t already have a favorite).
- Consider outreach channels
What channels of outreach will you use to promote your course?
You may not have a clue yet, so I will come up with a recommendation I will make later on when teaching you how to promote your course. The list includes:
- social networks ;
- e-mail marketing;
- content for blogs.
So right now, think about which social networks to use, which blogs would be good for posting your guest posts, and generally exploring all the channels you want to use.